Configure Autopilot
Set a schedule, choose how your agents optimize, and decide whether budget changes need approval.
On this page
Enable Autopilot
Open the campaign's Autopilot control to access Manage AI Autopilot. Choose a Management Mode and Optimization Frequency, review the approval setting, then select Enable Autopilot.
Autopilot is configured per campaign. Execution also depends on campaign eligibility, account access, and applicable subscription or usage requirements. Check the runtime status in the settings panel; an enabled setting does not by itself prove that a run can execute.
Choose a cadence
| Frequency | Schedule |
|---|---|
| Daily | Daily optimization cycles. |
| Weekly | Weekly optimization cycles. |
| Bi-weekly | A cycle every two weeks. |
Use Run Now to request a one-time run when Autopilot is active and eligible. The panel shows the last run and, when available, the next scheduled optimization.
Choose a management mode
| Mode | Approach |
|---|---|
| Conservative | Lower-risk supported changes. For Performance Max, asset-group status changes are kept off. |
| Balanced | Standard supported optimization with performance checks and cooldowns. |
| Aggressive | More proactive supported changes and expansion proposals; limits and eligibility checks still apply. |
A mode influences both how changes are selected and which actions are available. It does not guarantee a particular return or spend level.
Understand the channel differences
Search and Display: supported work includes keyword bids and status, keyword additions or replacements, negatives, budgets, and expansion proposals. Availability depends on management mode and bidding strategy. Keyword CPC changes are not the optimization path for smart-bidding campaigns.
Performance Max: supported work includes asset-group status, campaign budgets, and expansion proposals. It does not use ordinary Search keyword-bid or negative-keyword actions. Search-theme additions belong to the expansion workflow.
Decide when approval is needed
The Approval Required setting is labeled For budget changes. It is optional and off by default. When enabled, applicable budget changes wait for approval before execution.
Expansion proposals require approval independently of that setting. Other supported Autopilot actions can execute automatically.
Approval is specific to the action. Turning on budget approvals does not add an approval gate to every campaign change or to initial campaign publication.
Performance Thresholds provide target context such as maximum CPA and minimum ROAS. Treat them as optimization inputs, not a guarantee of advertising results. The Budget Rebalancing setting should not be relied on as a promise that budgets will automatically move between campaigns.
Follow and manage the work
Read the campaign's activity timeline for action status, reasoning, and execution results. Distinguish a proposed action from one that was executed, partially completed, or failed.
Use Save Settings after changing an active configuration. Disable Autopilot turns off scheduled optimization; it does not reverse changes already applied. Check any work already in progress separately.
For an inactive or on-hold state, see Troubleshooting.