Create & publish a campaign
Turn a website, goal, and budget into a campaign built and published by your agents.
On this page
Before you submit
Connect Google Ads and confirm the selected account. Use a destination website your agents can access, and check the subscription or usage requirements shown by the dashboard.
Submission starts publishing. Review your inputs before starting. The agents create campaign resources and assets directly in the selected Google Ads account; there is no separate universal “publish” step afterward.
1. Goal & Budget
Enter the website URL, choose a campaign type, and set the daily budget and campaign goal. Available goals include Brand Awareness, Lead Generation, and Sales.
| Channel | Campaign structure |
|---|---|
| Search | Ad groups, keywords, and search ads. |
| Display | Ad groups and visual ad assets for Display. |
| Performance Max | Asset groups and the assets used by Performance Max. |
Choose a Bidding Strategy and complete the fields it requires. A maximum CPC is required for Manual CPC; other strategies have their own inputs. Use the account currency displayed in the wizard.
2. Audience
Set the geographic inclusions and any exclusions. Where applicable, use radius targeting to describe an area around a location. Review the resulting targeting carefully rather than relying only on a location name.
3. Agent Settings
Choose a campaign mode:
- Strict keeps the brief and constraints central to campaign generation.
- Creative gives the agents more room to explore variations within the brief.
Use Project and Target Users to explain what you sell, who it is for, and any constraints the website does not make clear. Each field currently accepts up to 300 characters.
These creation modes are separate from Autopilot's Conservative, Balanced, and Aggressive management modes.
4. Review
Check the account, URL, channel, goal, locations, bidding strategy, and daily budget. Submit once the brief is ready.
Agents then research the business and market, plan the campaign, create copy and assets, and publish the resources. You can follow the execution in the task details and logs. Completion time depends on the work involved and external services.
Review the result
Open the completed task's details and related campaign. Check the campaign structure, assets, targeting, and budget. Use the Google Ads link when available to inspect the published resources.
Publication and ad serving are different states. Google Ads policy review, account readiness, campaign status, and other serving requirements can affect delivery after the agents finish.
If a task fails, inspect its last logs and any created resources before starting another campaign. A failure does not guarantee that nothing was published. See Troubleshooting.
Next step
Configure Autopilot for ongoing optimization, or learn how to follow task activity.